> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hibonsai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Identity Mesh

> Understand the journey from AI discovery to your store and explore available visitor identities.

![Clean Shot 2026 10 21 At 3 06 11 Pm@2x](https://mintcdn.com/bonsai-fa04a9b1/Vm-GQMes7woeY2aC/images/CleanShot-2026-10-21-at-3.06.11-PM@2x.png?fit=max\&auto=format\&n=Vm-GQMes7woeY2aC\&q=85\&s=9b4a428bcb5e5db4adb27a269e12f2b4)

A shopper's journey can start with a question on an AI platform, continue with a visit to your store, and lead to a purchase later. Identity Mesh helps connect the available signals across that journey so you can understand the role AI discovery plays in how people consider and buy your products.

![Clean Shot 2026 10 21 At 3 07 41 Pm@2x](https://mintcdn.com/bonsai-fa04a9b1/Vm-GQMes7woeY2aC/images/CleanShot-2026-10-21-at-3.07.41-PM@2x.png?fit=max\&auto=format\&n=Vm-GQMes7woeY2aC\&q=85\&s=7348d926d256520ee0a1e747a2bc600a)

Where available data and privacy settings allow, Identity Mesh resolves activity to a specific customer identity. This helps your team explore both the path to purchase and the people behind it.

## Understand the role of AI discovery

> **Direct response**
>
> Did the shopper arrive from an AI assistant and purchase during that visit? Inspect the recorded sequence from arrival to order.

> **Consideration**
>
> Did the shopper browse, explore products, or return before purchasing? Where visits can be linked, review the sequence over time.

Use these patterns to understand how a channel fits into the customer journey. An AI referral may introduce someone to a product, help them evaluate an option, or arrive close to purchase.

**Visibility depends on available signals and privacy settings.** Identity Mesh does not imply access to a shopper's private AI conversations or guarantee that every visitor or cross-device journey can be identified. Observed sequences do not establish that a channel caused a purchase.

## Explore visitor activity

[Human Visitors](/project/docs/bonsai-analytics/human-visitors.md) lets you inspect the recorded activity behind aggregate trends. Start with an acquisition-channel filter, such as AI assistants, then explore the available visitors and sessions.

**1. Choose the audience**

Set the date range and relevant filters, such as acquisition channel, device, country, or new versus returning visitors.

**2. Open a visitor**

Review available session activity, Search and Concierge use, and the progression from product exploration to checkout.

**3. Look across the journey**

Where sessions are connected, examine whether the shopper purchased during the first observed visit or returned later. Look for repeated patterns across visitors before drawing broader conclusions.

## Questions to investigate

| Question | How to explore it |
| - | - |
| Are AI referrals leading to immediate purchases or longer consideration? | Filter for AI assistant arrivals and inspect available session sequences and orders. |
| What do shoppers explore before they return? | Review connected visits and the products, searches, or conversations shown in the timeline. |

> **[Journeys](/project/docs/bonsai-analytics/funnels.md)**
>
> Look for recurring points of drop-off across session funnels.

> **[Analytics](/project/docs/bonsai-analytics/analytics.md)**
>
> Return to the aggregate trends in Sales, Performance, and Behavior.


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