> ## Documentation Index
> Fetch the complete documentation index at: https://docs.hibonsai.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Discover what shoppers need and turn insights across Bonsai into a better shopping experience.

Every search, conversation, and visit offers a chance to understand your shoppers better. Bonsai brings those signals together so your team can see what people want, where they find value, and what gets in the way of a purchase.

Use these guides to turn activity across your Bonsai experiences into ideas for merchandising, content, campaigns, and the customer experience.

## Step 1: Install your pixel

Install the Bonsai pixel to connect shopper activity with sessions and orders. Follow [Installing Your Pixel](/project/docs/pixel.md) for setup and verification.

## Start with a question

> **[What are shoppers looking for?](/project/docs/bonsai-analytics/analytics.md#behavior)**
>
> Explore the needs behind searches and conversations, then identify questions your product content could answer better.

> **[Where could the experience improve?](/project/docs/bonsai-analytics/analytics.md#performance)**
>
> Use engagement and answer-quality signals to decide which searches, recommendations, or conversations to investigate.

> **[What role does AI play before a purchase?](/project/docs/bonsai-analytics/identity-mesh.md)**
>
> Explore whether an AI referral leads to an immediate purchase or becomes part of a longer consideration journey.

> **[Where do shoppers stop progressing?](/project/docs/bonsai-analytics/funnels.md)**
>
> Compare steps in the purchase journey and focus on the points where sessions drop off.

## Explore your reports

> **[Agent Visitors](/project/docs/bonsai-analytics/agent-traffic.md)**
>
> See which bots and AI platforms request your storefront's pages.

> **[Human Visitors](/project/docs/bonsai-analytics/human-visitors.md)**
>
> Explore shoppers' sessions, traffic sources, and storefront activity.

> **[Analytics](/project/docs/bonsai-analytics/analytics.md)**
>
> Explore shopper insights across Sales, Performance, and Behavior.

> **[Definitions](/project/docs/bonsai-analytics/definitions.md)**
>
> Understand sessions, visitors, credited orders, and the differences between reporting metrics.


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