What you can learn
Where are shoppers coming from?
Explore paid, organic, email, direct, referral, and AI assistant traffic, then inspect the visits behind each channel.
What happens during a visit?
Follow recorded page views, product exploration, Search and Concierge interactions, and checkout activity.
Do shoppers return before buying?
Review connected sessions to understand whether a shopper explores once or returns over several visits.
Where does activity stop?
Check the latest recorded milestone, then open the session timeline to investigate the path leading up to it.
Information you can explore
| Information | What it tells you |
|---|---|
| Visitor | A generated name for a visitor whose activity can be connected. |
| Sessions | How many recorded visits are associated with that visitor. |
| Acquisition channel | The traffic source associated with the recorded activity. |
| Search and Concierge use | Whether the visitor interacted with either Bonsai experience. |
| Device and country | The device and location available for the visitor’s activity. |
| Last event | The latest session’s milestone, from visiting through placing an order. |
| Orders | Recorded purchases associated with the visitor. |
| Last seen | When the visitor was last recorded, shown in UTC. |