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Clean Shot 2026 10 21 At 3 06 11 Pm@2x A shopper’s journey can start with a question on an AI platform, continue with a visit to your store, and lead to a purchase later. Identity Mesh helps connect the available signals across that journey so you can understand the role AI discovery plays in how people consider and buy your products. Clean Shot 2026 10 21 At 3 07 41 Pm@2x Where available data and privacy settings allow, Identity Mesh resolves activity to a specific customer identity. This helps your team explore both the path to purchase and the people behind it.

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Understand the role of AI discovery

Direct response

Did the shopper arrive from an AI assistant and purchase during that visit? Inspect the recorded sequence from arrival to order.

Consideration

Did the shopper browse, explore products, or return before purchasing? Where visits can be linked, review the sequence over time.
Use these patterns to understand how a channel fits into the customer journey. An AI referral may introduce someone to a product, help them evaluate an option, or arrive close to purchase.
Visibility depends on available signals and privacy settings. Identity Mesh does not imply access to a shopper’s private AI conversations or guarantee that every visitor or cross-device journey can be identified. Observed sequences do not establish that a channel caused a purchase.

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Explore visitor activity

Human Visitors lets you inspect the recorded activity behind aggregate trends. Start with an acquisition-channel filter, such as AI assistants, then explore the available visitors and sessions.
1

Choose the audience

Set the date range and relevant filters, such as acquisition channel, device, country, or new versus returning visitors.
2

Open a visitor

Review available session activity, Search and Concierge use, and the progression from product exploration to checkout.
3

Look across the journey

Where sessions are connected, examine whether the shopper purchased during the first observed visit or returned later. Look for repeated patterns across visitors before drawing broader conclusions.

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Questions to investigate

Journeys

Look for recurring points of drop-off across session funnels.

Analytics

Return to the aggregate trends in Sales, Performance, and Behavior.