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Every search, conversation, and visit offers a chance to understand your shoppers better. Bonsai brings those signals together so your team can see what people want, where they find value, and what gets in the way of a purchase. Use these guides to turn activity across your Bonsai experiences into ideas for merchandising, content, campaigns, and the customer experience.

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Step 1: Install your pixel

Install the Bonsai pixel to connect shopper activity with sessions and orders. Follow Installing Your Pixel for setup and verification.

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Start with a question

What are shoppers looking for?

Explore the needs behind searches and conversations, then identify questions your product content could answer better.

Where could the experience improve?

Use engagement and answer-quality signals to decide which searches, recommendations, or conversations to investigate.

What role does AI play before a purchase?

Explore whether an AI referral leads to an immediate purchase or becomes part of a longer consideration journey.

Where do shoppers stop progressing?

Compare steps in the purchase journey and focus on the points where sessions drop off.

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Explore your reports

Agent Visitors

See which bots and AI platforms request your storefront’s pages.

Human Visitors

Explore shoppers’ sessions, traffic sources, and storefront activity.

Analytics

Explore shopper insights across Sales, Performance, and Behavior.

Definitions

Understand sessions, visitors, credited orders, and the differences between reporting metrics.